Domain Authority is a website metric developed by SEO software company ‘Moz’ designed to measure the power of a domain name and predict where a website will rank in search engine results. Scored on a 100-point, logarithmic scale, Domain Authority is one of the best and most reliable indicators of the successfulness or otherwise of your SEO strategy.
Therefore, it is important to do all that you can to improve your website’s Domain Authority. Here’s how to go about doing just that.
Make sure your technical SEO is spot on
As Moz explains, Domain Authority, unlike many other SEO metrics, is difficult to directly influence because it is based on an aggregation of several different metrics. Therefore, they suggest that the most effective way to improve your Domain Authority score is to improve your overall SEO.
This will require putting in the hard work of making sure that all the technical aspects of SEO are spot on, including site and URL structure, as well as alt tags, keywords and many other factors that influence where your website ranks in search engine results. However, it will all be worth it if the end result is an improved Domain Authority for your website.
Produce High Quality Linkable Content
Producing high quality content is another really important way to improve your website’s Domain Authority. This is because high quality content drives links and therefore propels you up search engine rankings.
High quality content need not be the length of your average university dissertation. Instead, what Google is looking for is unique content, something different from other sites that makes your website stand out as original and interesting. Take time to consider what that means in practice for your particular website in your specific industry as you set about attempting to increase your site’s Domain Authority.
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Be active on Social Media
Social media’s importance in improving your website’s Domain Authority cannot be underestimated. An important part of any SEO strategy, active use of social media platforms such as Facebook and Twitter allows you to promote your high quality content, making it more likely that your site will receive the links that it needs to boost its Domain Authority.
As a result, social media should be used wisely and strategically. Profiles also need to be managed well as nothing looks worse than setting up a profile but leaving it dormant. Additionally, bagging high-profile followers will do your site’s credibility and reputation a world of good, furthering your chances of boosting your Domain Authority score.
Conclusion
Domain Authority is an important SEO metric that, although it is admittedly difficult to directly influence in the short-tem, can be improved if you make sure that your site’s technical SEO is spot on, produce high quality linkable content and actively operate on important social media outlets.
https://www.viziononline.co.uk/how-to-use-social-media-to-drive-website-traffic/ https://www.viziononline.co.uk/using-graphic-design-to-enhance-your-web-design/ https://www.viziononline.co.uk/social-media-headlines-4-updates-from-march-2014/ https://www.viziononline.co.uk/responsive-web-design-in-2014/ https://www.viziononline.co.uk/3-tips-to-gear-up-your-business-blogging/ https://www.viziononline.co.uk/what-is-a-sitemap/
https://www.viziononline.co.uk/how-to-increase-e-commerce-sales/ https://www.viziononline.co.uk/how-to-pick-a-uk-website-design-company/ https://www.viziononline.co.uk/whats-happened-to-guest-blogging/ https://www.viziononline.co.uk/flappy-bird-removed-from-app-store-by-creator/ https://www.viziononline.co.uk/website-design-keeping-user-experience-simple/ https://www.viziononline.co.uk/facebook-celebrates-10th-birthday/ https://www.viziononline.co.uk/what-makes-a-leading-uk-web-design-agency/ https://www.viziononline.co.uk/website-maintenance-key-business-growth/ https://www.viziononline.co.uk/how-to-achieve-world-class-mobile-user-experience/ https://www.viziononline.co.uk/new-twitter-homepage-design/ https://www.viziononline.co.uk/3-ways-apple-have-changed-web-design-2/ https://www.viziononline.co.uk/how-to-improve-your-e-commerce-seo/ https://www.viziononline.co.uk/5-ways-to-meet-your-customers-website-needs/
Therefore, it is important to do all that you can to improve your website’s Domain Authority. Here’s how to go about doing just that.
Make sure your technical SEO is spot on
As Moz explains, Domain Authority, unlike many other SEO metrics, is difficult to directly influence because it is based on an aggregation of several different metrics. Therefore, they suggest that the most effective way to improve your Domain Authority score is to improve your overall SEO.
This will require putting in the hard work of making sure that all the technical aspects of SEO are spot on, including site and URL structure, as well as alt tags, keywords and many other factors that influence where your website ranks in search engine results. However, it will all be worth it if the end result is an improved Domain Authority for your website.
Produce High Quality Linkable Content
Producing high quality content is another really important way to improve your website’s Domain Authority. This is because high quality content drives links and therefore propels you up search engine rankings.
High quality content need not be the length of your average university dissertation. Instead, what Google is looking for is unique content, something different from other sites that makes your website stand out as original and interesting. Take time to consider what that means in practice for your particular website in your specific industry as you set about attempting to increase your site’s Domain Authority.
Read Useful Blogs
How Effective is Your Content Marketing?
What are the most important elements of User Experience?
Why is Big Photography so important to Web Designers?
Be active on Social Media
Social media’s importance in improving your website’s Domain Authority cannot be underestimated. An important part of any SEO strategy, active use of social media platforms such as Facebook and Twitter allows you to promote your high quality content, making it more likely that your site will receive the links that it needs to boost its Domain Authority.
As a result, social media should be used wisely and strategically. Profiles also need to be managed well as nothing looks worse than setting up a profile but leaving it dormant. Additionally, bagging high-profile followers will do your site’s credibility and reputation a world of good, furthering your chances of boosting your Domain Authority score.
Conclusion
Domain Authority is an important SEO metric that, although it is admittedly difficult to directly influence in the short-tem, can be improved if you make sure that your site’s technical SEO is spot on, produce high quality linkable content and actively operate on important social media outlets.
https://www.viziononline.co.uk/how-to-use-social-media-to-drive-website-traffic/ https://www.viziononline.co.uk/using-graphic-design-to-enhance-your-web-design/ https://www.viziononline.co.uk/social-media-headlines-4-updates-from-march-2014/ https://www.viziononline.co.uk/responsive-web-design-in-2014/ https://www.viziononline.co.uk/3-tips-to-gear-up-your-business-blogging/ https://www.viziononline.co.uk/what-is-a-sitemap/
https://www.viziononline.co.uk/how-to-increase-e-commerce-sales/ https://www.viziononline.co.uk/how-to-pick-a-uk-website-design-company/ https://www.viziononline.co.uk/whats-happened-to-guest-blogging/ https://www.viziononline.co.uk/flappy-bird-removed-from-app-store-by-creator/ https://www.viziononline.co.uk/website-design-keeping-user-experience-simple/ https://www.viziononline.co.uk/facebook-celebrates-10th-birthday/ https://www.viziononline.co.uk/what-makes-a-leading-uk-web-design-agency/ https://www.viziononline.co.uk/website-maintenance-key-business-growth/ https://www.viziononline.co.uk/how-to-achieve-world-class-mobile-user-experience/ https://www.viziononline.co.uk/new-twitter-homepage-design/ https://www.viziononline.co.uk/3-ways-apple-have-changed-web-design-2/ https://www.viziononline.co.uk/how-to-improve-your-e-commerce-seo/ https://www.viziononline.co.uk/5-ways-to-meet-your-customers-website-needs/